When it comes to optimizing your business’ website for success online, there are things you want to do and things you don’t. Unfortunately, many business owners attempt to tackle their own search engine optimization without any idea of how to effectively.
If you’re wondering why you may not be driving the growth you imagined when you launched your digital marketing campaign or even your website, it may be because you’re making one of these top four most common SEO mistakes.
Forgetting That Speed Matters
Google favors faster websites. That’s just the simple truth of search ranking. Unfortunately, many businesses don’t invest the time and money to build a blazing fast website—-don’t be one of those. Instead, spend the time to work on your site speed and ensure that it holds up to speed standards that keep it high in search results. Google provides you with a handy tool to check your site speed called Google PageSpeed Insights. You’ll get an overview of what areas and aspects you can improve on your website to boost your speed.
One of the best ways to increase your site speed is to optimize your images. Many businesses forget that larger images slow downloading time immensely.
Not Knowing Your Audience
One of the more significant mistakes that businesses make when attempting to handle their SEO is targeting their marketing and SEO to the wrong audience. If you’re not fully aware of your niche and the customers who make it up, you’re going to miss the mark on every advertisement, blog post, social media marketing campaign, right down to your site copywriting. This is the most fundamental principle of search engine optimization, and yet, so many businesses make this mistake all too often. Remember that your SEO matches the voice of your customer and be sure that you take the time to understand how your customers behave in your market. This includes knowing their pain points, why they chose your products, and more.
Trying To Write Your Own Content
Every character of text on your business’ website is part of SEO. It all matters, and if you’re not investing in professional and awesome content for your business, you’re going to come up short. Copywriting is an art, and you wouldn’t let a writer come in and run your health and wellness business, so don’t try to do their job. Awesome content optimized for Google search helps drive your growth through the roof, so be sure that you’re investing in it.
Not Inviting Your Customers to Visit Your Site
You would think that this wouldn’t be one of the most common SEO mistakes to avoid because it sounds like an obvious thing to do. Yet, it happens and happens often. Whether you’re posting a marketing campaign online or in the mail, always invite people to visit your website. The higher your click-through rate is, the higher you’re going to show up in Google search results.
No matter how long you’ve been trying to tackle your business’ SEO, having a professional and experienced company like SMM by your side makes a massive difference. We know SEO, and we help you get data-driven results that accelerate your growth. Contact us to learn how we can help grow your online presence!