The search engine optimization of electric vehicle charging stations can be difficult due to Google’s practices being slightly behind the times for this newly emerging industry. Although the electric vehicle charging stations can be found all over it can be difficult to get properly represented through Google My Business (GMB) because of charging station’s uncommon business model. In this blog, we’ll give you some tips on how to market electric vehicles and their charging stations as well as give information on boosting your ranking for local searches.
SEO for EV Charging Stations
Local search results should be the cornerstone of your digital marketing strategy as they help consumers find your charging stations online when they need them. The better your fleet of stations rank on a search engine, the more likely you are to have an influx of users, and the more your business will see strong financial returns. To do this there are a few aspects of your business you need to focus on, and we’ve listed them below.
How Your Businesses Title Appears
Google says that they want companies to use the same name they have offline online, which makes sense, but that makes it difficult to rank highly because you haven’t included keywords. Keywords are the most common words associated with your business that help searchers find your company. Many EV charging stations are adding keywords to the end of their name, which is technically against Google’s policy. However, that policy isn’t heavily enforced, so it may be a good idea for businesses who want to see an uptick in use, and don’t feel the need to follow the guidelines to a T. Keywords that relate to your business could be as simple as “charging station”, but others can be found online through free keyword finders.
Give Your Charging Station An Address
Although most EV charging stations are located in public parks, parking lots, and shopping malls, to be eligible for a Google My Business listing you have to have your own address. If your charging station doesn’t have a specific address of its own, you are allowed to use the address of the park or mall that it’s in. Having an address that you share is not only completely allowed it is essential for SEO.
Even though a charging station isn’t going to necessarily need a unique phone number, businesses are required to list one anyway. To qualify for GMB, charging stations can list a help hotline where customers can call.
Other Things to Consider
If you want to boost your marketing for electric car charging stations, consider adding photos of the space, videos, a questions, and answers page, as well as customer reviews. You want your information such as hours of operation, address, and phone number to be easily read not only by the consumer but by Google’s bots. If Google can’t easily access your information, it will place you lower on the search engine results page or worse, flag your stations as not a real business and keep you off GMB completely.
We hope this helped you get started on increasing your marketing strategy and optimize your search engine ranking.
Contact us to learn how we can help you optimize your electric vehicle charging stations,