SEO or search engine optimization is perhaps the single most important thing companies can focus on whether they be an e-Commerce business or not. We’re all looking for ways to improve our SEO which leads us to the question: does video improve SEO? The short answer is yes, it can drive traffic and get your ranking on search engines moved to the top. In this blog, we’ll give you the main reasons that video improves SEO, and why your company should utilize this tactic.
So Why Exactly Is Video Good For SEO?
Algorithms Favor Videos
If you’re looking to increase your ranking on Google you need to invest time and energy into creating videos that link to your business’s website. The internal algorithm for google favors high-quality videos that utilize keywords that an individual is searching for. Google scans not only the text description of your videos but the quality of the visuals of the video, so be sure you’re always putting out your best work.
Videos Generate Online Traffic
The point of SEO is to generate online traffic for your business and videos do just that. It’s been proven that potential customers visit websites because of videos more than other forms of social media postings and content. This means YouTube should be a focal point of your online marketing strategy. Even if you’re company is B2B and not B2C, you still need to have videos about your specific products and services because it helps businesses find and trust your company.
It Makes Customers More Likely to Share Your Content
Videos are one of the easiest things to link on social media, and when that happens you get an increased number of eyes on your site. This is especially true if you can get social media influencers with high follower counts to link your videos to their pages. When influencers link videos to their social media, your online traffic can double or even triple its reach, as well as build reputability within the online community.
Videos Keep Visitors Online
When you’re trying to improve your SEO, the main tactic is keeping shoppers and potential customers on your site for as long as possible. Videos can keep the attention of your consumer base, which is difficult in a time where the average person’s attention span is 8 seconds.
It Turns Website Visitors into Paying Customers
Online traffic means nothing without the conversion from visitors into paying customers. With videos, you’re creating the opportunity to make sales because shoppers are four to six more times as likely to purchase from a company to which they have a face to the name. Although videos do help build traffic, more importantly they help your business create lasting relationships with paying customers, which is what SEO is really all about.
SEO for video is the way you ensure that your videos help drive traffic and turn website visitors into purchasing customers. Your company can do this by being consistent, having high-quality visuals, and utilizing both local, generic, and long-tail keywords.
We hope we’ve convinced you to start using videos to improve your SEO, happy posting! Contact us for a free consultation to learn how we can help.