With Black Friday, Cyber Monday, and the holiday season only a few months away, now is the time to start prepping for your website’s holiday SEO or Search Engine Optimization tactics. In some ways, your holiday season SEO strategy won’t change, your content should still be consistent and concise and your user experience should great for customers. However, people tend to spend a little differently during the holiday season and there are ways through SEO tactics you can ensure they spend with you. Below we’ve given you some SEO tips for holiday sales.
1. Revamp All Holiday Related Content
Companies will often have the same holiday season content that they reuse each year, and consumers notice as well as search engines. Creating new copies and images that speak to the hope that this particular holiday season bring helps bring in new customers and boost your search engine placement.
2. Have Cyber Monday and Black Friday Pages Ready
If you have yet to create your pages for Cyber Monday and Black Friday, now is the time to do it. Be sure to include keywords and key phrases like “Best Cyber Monday Deal 2021” etc. Companies would be smart to do this sooner rather than later as the pages need to have time to be ranked by the search engine, plus they need time to fix any user experience problems that may arise.
3. Create New Sales and Discounts
In the last few years, sites that offer new discounts and sales do substantially better than companies that do not. This is partly because SEO values fresh content, but also because consumers worldwide have had a hard couple of years and want to be shown by the companies that they support that the feeling is mutual. You can either have a page on your website that is a year-round discount and sales page, or use holiday content that can be removed later.
4. Stock Shortages Should Be Considered
With the covid-19 pandemic affecting shipments across almost all industries, companies would be wise to create a plan for shortages. Your website should have clear copy explaining why a product or service is sold out and when customers can expect its return. Organizations should also be in communication with their suppliers so they can get ahead of the problem should there be one.
5. Local and Small Businesses Should Be Current
Local SEO can help your online business as well. Google My Business helps consumers find your site and then leave reviews. Reviews boost the reputation and recognition of a brand or business as well as getting the site traction online. If you have a storefront, be sure that you’ve claimed your Google My Business so that your hours of operation are up-to-date. Due to the pandemic, many consumers are finding it difficult to find current information about companies, and you don’t want to risk having a potential customer write you off because you were closed when Google said you were open.
Contact us today so we can help you with your holiday SEO strategy!