You are probably always looking for ways to increase traffic to your website, attract new customers, and boost your search engine rankings. One often-overlooked strategy for achieving these goals is targeting low search volume keywords. While it may seem counterintuitive to focus your efforts on keywords that are searched for less frequently, there are several compelling reasons to adopt this approach. In this blog post, we will explore why targeting low search volume keywords is more important than you might think.
Low Competition and Targeted Traffic
One major benefit of targeting low search volume keywords is that there is less competition for them. By targeting keywords with low search volume, you can avoid competing with high authority websites and focus on creating high-quality content that meets the user’s needs.
Another advantage of targeting low search volume keywords is that you will attract more targeted traffic to your website. If you focus on highly competitive keywords, you may attract people who are just browsing or don’t have a specific need for your product or service. However, if you focus on niche keywords that are highly relevant to your business, you are more likely to attract people who are actively looking for what you have to offer.
Long-Tail Keywords
Low search volume keywords also tend to be long-tail keywords, which are longer and more specific phrases that people use when searching for something online. Long-tail keywords are less competitive and offer more opportunities to rank for these specific phrases. When a user types in a long-tail keyword, they are often further down the sales funnel and more likely to convert into a customer. By targeting these keywords, you can increase the likelihood of attracting users who are ready to take action.
Here are some great tools for keyword research:
Niche Markets
Low search volume keywords can also help you target niche markets. These keywords may not have a high search volume, but they often have a specific audience that is interested in this topic. By focusing on these keywords, you can attract a niche audience and develop a loyal following that is interested in the content you offer. This can lead to more engagement and conversions, which is always a positive outcome.
Voice Search
Voice search is becoming more popular, and these searches tend to be more conversational and longer than traditional text-based searches. This means that targeting low search volume keywords can help you optimize for voice search, which is an important consideration for the future of SEO. When you optimize for voice search, you can attract more traffic to your site and increase the likelihood of reaching users who may not have found you otherwise.
Long-Term Benefits
Another benefit of targeting low search volume keywords is that the benefits can continue to compound over time. When you focus on highly competitive keywords, you may see a spike in traffic and leads in the short term, but it can be difficult to maintain those gains over time. However, when you target low search volume keywords that are highly relevant to your business, you are more likely to attract a steady stream of traffic and leads over time, which can have long-term benefits for your business.
Cost-Effective Strategy
Targeting low search volume keywords can be a cost-effective strategy that can deliver big benefits. If you focus on highly competitive keywords, you may need to invest in expensive paid advertising, backlinks, and other SEO strategies to see significant results. However, if you focus on niche keywords that are less competitive, you can achieve similar results with less investment and potentially get more bang for your buck.
Low search volume keywords may not have the same allure as high search volume keywords, but they shouldn’t be overlooked in your SEO strategy. By targeting these keywords, you can avoid competition, target long-tail keywords, focus on niche markets, optimize for voice search, and save on costs. By taking these factors into account, you can increase your visibility in search results, attract the right kind of traffic, and achieve higher conversions. So the next time you’re thinking about your keyword strategy, consider the benefits of targeting low search volume keywords.
